Providing credible evidence such as current statistics is a positive way to influence the reader.
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Q14: By stressing the "you attitude," the writer's
Q15: When you write a persuasive message, be
Q16: In the content of your persuasive message,
Q17: To overcome resistance, you must show how
Q18: Determining whether a reader might be resistant
Q20: Sales letters are considered a form of
Q21: In a sales letter, you may offer
Q22: You should present as much convincing evidence
Q23: Sales letters are effective when specific evidence
Q24: If you demonstrate understanding and request a
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