Determining whether a reader might be resistant to your message, and why, helps you prepare a more persuasive message.
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Q13: To attract reader interest, you should preview
Q14: By stressing the "you attitude," the writer's
Q15: When you write a persuasive message, be
Q16: In the content of your persuasive message,
Q17: To overcome resistance, you must show how
Q19: Providing credible evidence such as current statistics
Q20: Sales letters are considered a form of
Q21: In a sales letter, you may offer
Q22: You should present as much convincing evidence
Q23: Sales letters are effective when specific evidence
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