Sales letters are considered a form of persuasive writing.
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Q15: When you write a persuasive message, be
Q16: In the content of your persuasive message,
Q17: To overcome resistance, you must show how
Q18: Determining whether a reader might be resistant
Q19: Providing credible evidence such as current statistics
Q21: In a sales letter, you may offer
Q22: You should present as much convincing evidence
Q23: Sales letters are effective when specific evidence
Q24: If you demonstrate understanding and request a
Q25: To show that you are thinking of
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