In terms of customer engagement online,"Butterflies" are companies that have
A)no use for social media.
B)low presence online,but high engagement.
C)high presence online,and high engagement also.
D)high presence online,but low engagement.
E)low presence online,and low engagement also.

Question

Quizplus · Accepted Answer

"Butterflies" in customer engagement refer to companies that have a high presence online but low engagement, meaning they are visible but do not effectively interact with their audience.

In Terms of Customer Engagement Online,"Butterflies" Are Companies That Have