Which of the following statements about a strategic communication plan is not true?
A)It may involve both lean and rich media channels.
B)It is typically created by corporate leaders.
C)It is sequenced so that one message never overlaps another.
D)It helps the company reach multiple audiences.
E)It typically involves multiple messages in face-to-face and technology-assisted formats.

Question

Quizplus · Accepted Answer

A strategic communication plan may involve both lean and rich media channels, is typically created by both corporate leaders and communication professionals, helps the company reach multiple audiences through multiple messages in face-to-face and technology-assisted formats. However, it is not necessary to sequence messages so that one never overlaps another. In fact, some level of repetition and reinforcement may be beneficial in effectively communicating key messages.

Which of the Following Statements About a Strategic Communication Plan