Graduate student Fanny Farquarson's thesis involves qualitative content analysis of self-help literature for men in unhappy marriages.Before commencing with analysis,Fanny reviews existing theory on gender and marriage and uses it to develop coding categories.Which approach to qualitative content analysis identified by Hsiu-Fang and Shannon (2005)is Fanny using?
A)Directed
B)Summative
C)Conventional
D)Inductive
E)Deductive

Question

Quizplus · Accepted Answer

Fanny is using the directed approach to qualitative content analysis because she is using existing theory to develop coding categories. This approach involves using pre-existing theory or concepts to guide the analysis.

Graduate Student Fanny Farquarson's Thesis Involves Qualitative Content Analysis of Self-Help