Marwin is a senior account planner and is in charge of tracking studies.At which stage of a campaign is a tracking study performed?
A) before an ad or campaign runs
B) while an ad or campaign runs
C) after an ad or campaign has run
D) during and after a campaign runs
E) before and after a campaign runs

Question

Quizplus · Accepted Answer

A tracking study is performed during and after a campaign runs to monitor the effectiveness of the campaign in achieving its objectives. It helps to measure the impact of the campaign and identify areas for improvement. As a senior account planner, Marwin would be responsible for overseeing the tracking study to ensure that it aligns with the overall strategic goals of the campaign.

Marwin Is a Senior Account Planner and Is in Charge