Radio stations measure their audiences in ________ and ratings.
A) response rate
B) conversions
C) traffic
D) circulation
E) coverage

Name: Radio stations measure their audiences in ________ and ratings. A) response rate B) conversions C) traffic D) circulation E) coverage
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Radio stations measure their audiences in coverage and ratings. Coverage refers to the number of people who can receive the station's signal, while ratings refer to the percentage of people who actually listen to the station.

Radio Stations Measure Their Audiences in ________ and Ratings