Refer to the passage below to answer the questions that follow.
Acme, Inc. is a U.S. manufacturer of industrial goods, such as ball bearings, filters, and valves. Acme's target market is manufacturers who purchase these goods to go into the systems that they manufacture for their customers, such as power plants, heating and cooling systems, and ships. Additionally, even though Acme is not a very large manufacturer and has never sold a product internationally, it intends to expand into foreign markets with a valve for which it recently received a patent and that is superior to any offered anywhere in the world. As a part of this expansion, Acme is developing an IMC plan.
-As a part of its IMC plan,Acme,Inc.intends to use promotional sales competitions to motivate its international sales force.The sales competitions are an example of an IMC ________.
A) strategy
B) objective
C) message
D) tactic
E) metric
Correct Answer:
Verified
Q121: What is the difference between an IMC
Q121: Refer to the passage below to answer
Q127: What is the purpose of cross-functional brand
Q128: Refer to the passage below to answer
Q136: How is a new advertising budget calculated
Q139: Refer to the passage below to answer
Q140: In SWOT planning,what makes a strength different
Q143: General Mills is planning on expanding its
Q144: General Mills is expanding its breakfast cereals
Q145: Mary is the advertising director of a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents