Several profit-oriented organizations participated in the Great American Bake Sale that was held to raise funds to end child hunger in the United States.Parade magazine and ABC entertainment helped get the word out about this event.For Parade and ABC,this represents what type of social marketing program?
A)mission marketing
B)development marketing
C)cause marketing
D)business-to-business marketing
E)promotional marketing

Question

Quizplus · Accepted Answer

Cause marketing involves a profit-oriented organization partnering with a non-profit organization to promote a social cause and raise funds. In this case, the Great American Bake Sale was organized to end child hunger in the United States, and profit-oriented organizations participated in the event to contribute to the cause. Parade magazine and ABC entertainment helped promote the event, which falls under cause marketing.

Several Profit-Oriented Organizations Participated in the Great American Bake Sale