Julian and his planning team are creating an IMC campaign for Parties-R-Us.They plan to focus on positioning Parties-R-Us as the specialists that can solve all of your party problems.This focus on the positioning of Parties-R-Us is an example of an IMC tactic.

Question

Quizplus · Accepted Answer

Positioning Parties-R-Us as specialists is an example of an IMC strategy, not a tactic. Tactics would be the specific actions taken to implement this strategy.

Julian and His Planning Team Are Creating an IMC Campaign