Julian and his planning team are conducting a SWOT analysis for Parties-R-Us,a regional chain of party supplies stores.According to the research Julian received,a national party supply store chain is planning on opening five new retail outlets in the region in which Parties-R-Us currently is the market leader.In the SWOT analysis for Parties-R-Us,this represents a weakness.

Question

Quizplus · Accepted Answer

In a SWOT analysis, the entry of a new competitor is considered a threat, not a weakness. Weaknesses are internal factors, while threats are external.

Julian and His Planning Team Are Conducting a SWOT Analysis