IMC cannot solve problems related to actual brand quality,but it can address the issue of perception of brand quality.

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IMC, or Integrated Marketing Communication, is a communication strategy that combines all forms of communication and messaging to create a consistent and unified message in order to communicate to the target audience. While it cannot directly solve problems related to the actual quality of a brand's product or service, IMC can address the issue of perception of brand quality through strategic messaging, advertising, and communication channels. IMC can help to shape a positive perception of the brand in the minds of the target audience, ultimately leading to improved brand equity and customer loyalty.

IMC Cannot Solve Problems Related to Actual Brand Quality,but It