The goal of IMC planning is to identify a problem that can be solved with communication.

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The goal of IMC (Integrated Marketing Communication) planning is to identify a problem in the marketing process that can be solved with communication. It involves developing a cohesive and consistent communication strategy across different communication channels to deliver a unified message to the target audience. The ultimate objective is to influence the target audience's behavior to achieve the marketing goals of the organization.

The Goal of IMC Planning Is to Identify a Problem