The office that develops the approved campaign is designated the ________ and develops all the necessary elements of the campaign and prepares a standards manual for use in other countries.
A)agency-of-record
B)lead agency
C)contextual agency
D)planning agency
E)buying agency

Question

Quizplus · Accepted Answer

The lead agency is the one that develops and leads the approved campaign, including creating all the necessary elements and preparing a standards manual for use in other countries. The other options do not accurately describe this role.

The Office That Develops the Approved Campaign Is Designated the ________