Why do public relations and advertising need to find common ground and integrate their efforts?
A) Companies can no longer afford to support both departments.
B) The time and costs associated with public relations can be prohibitive.
C) Public relations specialists lack the skills necessary to create productive campaigns.
D) Messages aimed at reaching mass audiences are becoming less effective.
E) The FTC has established laws that are making advertising more and more difficult.

Question

Quizplus · Accepted Answer

Messages aimed at reaching mass audiences are becoming less effective, and therefore, it is necessary for public relations and advertising to find common ground and integrate their efforts to create more targeted and personalized campaigns. This can help to improve the effectiveness of their messaging and ultimately achieve their goals.

Why Do Public Relations and Advertising Need to Find Common