A new form of word-of-mouth marketing in which an online influencer is encouraged to spread information over the Internet is known as ________.
A) cause marketing
B) maven marketing
C) direct marketing
D) impression marketing
E) social networking

Question

Quizplus · Accepted Answer

Maven marketing involves targeting online influencers who have a large following and encouraging them to spread information about a product or brand. This form of word-of-mouth marketing has gained popularity in recent years with the rise of social media influencers.

A New Form of Word-Of-Mouth Marketing in Which an Online