Interactive media is more useful than mass media for engaging consumers in brand-related conversations.

Name: Interactive media is more useful than mass media for engaging consumers in brand-related conversations.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

Interactive media allows for two-way communication between consumers and brands, allowing for a more personalized and engaging experience. Mass media, such as TV commercials or billboards, are one-way and do not allow for the same level of interaction.

Interactive Media Is More Useful Than Mass Media for Engaging