Based on the Facets Model of Effects,which of the following is the LEAST likely reason to use visuals in advertising?
A) to anchor associations
B) to cement belief
C) to communicate quickly
D) to replace copy
E) to tell interesting stories

Question

Quizplus · Accepted Answer

The least likely reason to use visuals in advertising is to replace copy. While visuals can enhance or support the message of the advertising copy, they cannot entirely replace it. Copy is still necessary for providing detailed information about the product or service being advertised.

Based on the Facets Model of Effects,which of the Following