In Taylor's Six-Segment Strategy Wheel,________ strategies are based on images that consumers have of themselves.
A) ration
B) acute need
C) routine
D) social
E) ego

Question

Quizplus · Accepted Answer

The strategies based on images that consumers have of themselves are called ego strategies. They focus on the consumers' self-image and identity, and aim to create products or messaging that align with their desired self-image.

In Taylor's Six-Segment Strategy Wheel,________ Strategies Are Based on Images