In an advertisement for a local carpet retailer,a well-known radio personality explains how the company solved his problem of replacing his old carpet.Toward what part of the consumer decision process was this ad aimed?
A) evaluation of alternatives
B) purchase decision
C) need recognition
D) brand loyalty
E) postpurchase evaluation

Question

Quizplus · Accepted Answer

The ad is aimed at the beginning of the consumer decision process where the consumer realizes a need for new carpet. The radio personality explains how the company solved his problem, which is a way to trigger recognition of the need for new carpet in listeners.

In an Advertisement for a Local Carpet Retailer,a Well-Known Radio