Which of the following is NOT a step in the consumer decision process?
A)need recognition
B)cognitive dissonance
C)information search
D)postpurchase evaluation
E)purchase decision

Question

Quizplus · Accepted Answer

Cognitive dissonance is not a step in the consumer decision process. It is a psychological concept that describes the discomfort or tension that arises when a person holds two or more conflicting beliefs, values, or ideas. The steps in the consumer decision process are usually recognized as need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

Which of the Following Is NOT a Step in the Consumer