The Facets Model of Effects posits that effective advertising has six different types of communication goals: perception,cognition,emotion,association,persuasion,and behavior.
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Q89: Refer to the passage below to answer
Q90: John saw an ad for flowers that
Q91: The think/feel/do model of how advertising works
Q92: John saw an ad for flowers that
Q93: An advertiser's objectives are stated in terms
Q95: Refer to the passage below to answer
Q96: According to the text,the hierarchy-of-effects models adequately
Q97: An ad for CLR bathroom cleaner shows
Q98: Feedback interrupts the sending as well as
Q99: Mass communication is a conversation or dialogue
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