A(n)________ is a state of certainty about a brand.
A) attitude
B) preference
C) conviction
D) association
E) cognition

Question

Quizplus · Accepted Answer

Conviction refers to a strong belief or certainty, which fits the definition of a state of certainty about a brand. Attitude refers to a general evaluation or feeling towards an object, preference refers to liking one option over another, association refers to linking a brand with a certain image or idea, and cognition refers to the mental process of acquiring knowledge or understanding.

A(n)________ Is a State of Certainty About a Brand