Brand ________ reflects the degree to which the associations presented in a marketing message,as well as the consumer's interest,are connected to the brand.
A) resonance
B) linkage
C) synergy
D) stickiness
E) image

Question

Quizplus · Accepted Answer

Brand linkage refers to the degree to which the associations presented in a marketing message, as well as the consumer's interest, are connected to the brand. This concept is related to the strength and consistency of the brand's identity and messaging, and how well it resonates with consumers. The other options are not directly related to this concept. Resonance refers to the emotional connection between consumers and the brand, synergy refers to the combined effect of different elements working together, stickiness refers to the ability of a message to be remembered, and image refers to the overall perception of the brand in consumers' minds.

Brand ________ Reflects the Degree to Which the Associations Presented