Harpo Enterprises maintains OWN (the Oprah Winfrey Network),a website,and O magazine.Because Harpo Enterprises practices integrated marketing communications,these different brand contacts all maintain ________ in design and tone.
A) variety
B) feedback
C) consistency
D) creativity
E) convenience

Question

Quizplus · Accepted Answer

Harpo Enterprises practices integrated marketing communications, which means they aim to create a consistent brand image and message across all their different channels. Therefore, it makes sense that all the different brand contacts maintain consistency in design and tone.

Harpo Enterprises Maintains OWN (The Oprah Winfrey Network),a Website,and O