Which pricing strategy uses marketing communication to manipulate the customer's judgment of value?
A) psychological pricing
B) true pricing
C) distribution pricing
D) copy pricing
E) customary pricing

Question

Quizplus · Accepted Answer

Psychological pricing uses marketing communication to manipulate the customer's judgment of value by utilizing techniques such as odd pricing (prices ending in 9 or 99), prestige pricing (setting high prices to convey high quality or luxury), and price bundling (packaging multiple products or services together at a lower overall price).

Which Pricing Strategy Uses Marketing Communication to Manipulate the Customer's