Which of the following is a disadvantage of using market tests to forecast sales?
A) Sophisticated statistical skills are necessary.
B) A firm's strategy is revealed to its competitors.
C) Experts are difficult to locate, motivate, and train.
D) Resulting data is inherently biased and inconsistent.
Correct Answer:
Verified
Q1: Profit objectives,sales objectives,and customer objectives are the
Q2: Which sales forecasting method is most appropriate
Q3: Which sales forecasting method would be the
Q4: Both target costing and the percentage of
Q5: Forecasting,budgeting,setting objectives,and developing the marketing mix are
Q7: In marketing,a(n)_ is a specific,desired result tied
Q8: The Net Marketing Contribution framework would most
Q9: A staircase analysis would be most likely
Q10: The purpose of a market forecast is
Q11: Which complex budgeting method requires a breakdown
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents