Which type of research generates non-numeric results that provide detailed verbal or visual information about consumer buying criteria?
A) causal research
B) descriptive research
C) quantitative research
D) qualitative research

Question

Quizplus · Accepted Answer

Qualitative research generates non-numeric results that provide detailed verbal or visual information about consumer buying criteria. This type of research is focused on gathering insights, opinions, and attitudes through methods such as interviews, focus groups, and observations.

Which Type of Research Generates Non-Numeric Results That Provide Detailed