Based on market share research,which of the following is a true statement?
A) Skillfully managed firms tend to have higher market shares.
B) Better product quality increases customer loyalty but not profitability.
C) Market share has been shown to be the primary cause of a firm's profitability.
D) Internal-based strategies lower performance compared to external-based strategies.

Question

Quizplus · Accepted Answer

Market share research has shown that skillfully managed firms tend to have higher market shares. This suggests that effective management is a key factor in achieving a larger share of the market.

Based on Market Share Research,which of the Following Is a True