Which of the following is LEAST likely to help a firm manage marketing accountability?
A) CRM software
B) interval scales
C) forecasting
D) planning

Question

Quizplus · Accepted Answer

Interval scales are a type of measurement scale used in research and data analysis, and may not directly assist a firm in managing marketing accountability. The other options - CRM software, forecasting, and planning - are all tools and processes that can help a firm in managing marketing accountability.

Which of the Following Is LEAST Likely to Help a Firm