A(n)________ strategy involves using a common technology for multiple products in a product line.
A) price lining
B) brand extension
C) product platform
D) augmented product

Question

Quizplus · Accepted Answer

The strategy described in the question is known as a product platform strategy. A product platform is a common set of technologies, components, and design features that can be used in multiple products within a product line. This strategy can help to reduce development costs, improve product quality and consistency, and increase efficiency in production and distribution. Price lining refers to a pricing strategy where products are grouped together at certain price points, brand extension is a marketing strategy where a brand is extended to a new product category, and an augmented product refers to a product that includes additional features or services beyond its core functionality. These are not relevant to the concept described in the question.

A(n)________ Strategy Involves Using a Common Technology for Multiple Products