Which term refers to the loss of focus on the target segment in favor of other segments?
A) repositioning
B) segment shift
C) target drift
D) straddling

Question

Quizplus · Accepted Answer

Target drift refers to the loss of focus on the target segment in favor of other segments. This can occur when a company tries to expand its customer base or when it loses sight of its original target market. Repositioning refers to changing the perception of a brand or product in the minds of consumers. Segment shift and straddling are not relevant to the given question.

Which Term Refers to the Loss of Focus on the Target