Customer satisfaction with a purchase is based on how the ________.
A) product's final cost aligns with the customer's perceptions
B) product's brand personality aligns with the customer's attitude
C) perceived risk of purchasing a product compares to the customer's risk
D) actual performance of a product compares to the customer's expectations

Question

Quizplus · Accepted Answer

Customer satisfaction with a purchase is primarily based on whether the actual performance of the product meets or exceeds their expectations. The other options may also play a role, but they are not as critical to overall satisfaction as the product's actual performance.

Customer Satisfaction with a Purchase Is Based on How the ________