Consumers often rely on decision guidelines,or mental rules-of-thumb,when weighing the merits of competing brands.These rules are referred to as ________.
A) affects
B) attitudes
C) heuristics
D) cognitions

Question

Quizplus · Accepted Answer

Heuristics are mental shortcuts or rules-of-thumb used by consumers to simplify decision making. Affects, attitudes, and cognitions are all related to consumer behavior but they do not specifically refer to decision guidelines.

Consumers Often Rely on Decision Guidelines,or Mental Rules-Of-Thumb,when Weighing the Merits