What is the primary goal of customer assessment?
A) analyzing historical consumer trends
B) attracting interest among new customers
C) customizing product offerings to consumers
D) predicting future patterns of customer needs

Question

Quizplus · Accepted Answer

The primary goal of customer assessment is to predict future patterns of customer needs. This helps businesses tailor their products and services to meet the evolving needs of their customers, leading to increased customer satisfaction and loyalty. Analyzing historical trends, attracting new customers, and customizing product offerings are all secondary goals that support this primary objective.

What Is the Primary Goal of Customer Assessment