In the marketing process,which of the following is NOT one of the four Cs considered essential during a situation assessment?
A) context
B) customers
C) conversions
D) competition

Question

Quizplus · Accepted Answer

The four Cs considered essential during a situation assessment in the marketing process are customer, competition, context, and company. "Conversions" is not one of the four Cs. The four Cs concept was developed by Robert F. Lauterborn in 1990 as an alternative to the four Ps (product, price, promotion, and place).

In the Marketing Process,which of the Following Is NOT One