A ________ is an item within a product type that is distinguishable by individual product attributes that serve specific needs.
A) niche
B) sector
C) variant
D) segment

Question

Quizplus · Accepted Answer

A variant refers to a product within a product type that has specific attributes to serve a particular need or preference of the target market. For example, a brand of shampoo can have variants for different hair types such as oily hair, dry hair, or colored hair.

A ________ Is an Item Within a Product Type That