The practice of market segmentation divides the pool of potential suppliers into subgroups usually defined in terms of demographic characteristics.

Name: The practice of market segmentation divides the pool of potential suppliers into subgroups usually defined in terms of demographic characteristics.
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Question

Quizplus · Accepted Answer

Market segmentation divides the pool of potential customers, not suppliers, into subgroups based on characteristics like demographics, behavior, or needs.

The Practice of Market Segmentation Divides the Pool of Potential