What application of data mining identifies the products and services most commonly purchased at the same time?
A)customer churn
B)direct marketing
C)market basket analysis
D)business intelligence tool

Question

Quizplus · Accepted Answer

Market basket analysis is the application of data mining that identifies the products and services most commonly purchased at the same time. This allows businesses to better understand customer behavior and preferences, and can be used to inform pricing, product placement, and promotions.

What Application of Data Mining Identifies the Products and Services