When comparing itself to its competitors, Hidden Valley describes its Ranch dressing as the original.This is the ________ the manufacturer has selected for the product.
A)marketing mix
B)market segment
C)Posistioning
D)marketing concept
E)value chain

Question

Quizplus · Accepted Answer

Positioning refers to the way a company wants its target audience to perceive its product or brand in comparison to competitors' products or brands. Hidden Valley's claim of being the original Ranch dressing positions it as a pioneer and market leader, distinguishing it from other Ranch dressings in the market. The other options listed do not accurately reflect Hidden Valley's strategy in describing its product.

When Comparing Itself to Its Competitors, Hidden Valley Describes Its