An organic farmer has identified three distinct groups who might be interested in his products: vegetarians, people who are concerned about chemicals in their foods, and people who consider themselves innovators and trendsetters.These three groups are
A)marketing mixes
B)market segments
C)product mixes
D)mass markets
E)market positions

Question

Quizplus · Accepted Answer

These three groups are market segments because they have distinct needs, characteristics, and behaviors related to the organic farmer's products. By identifying these segments, the farmer can tailor his marketing efforts to each group, potentially increasing sales and customer loyalty.

An Organic Farmer Has Identified Three Distinct Groups Who Might