Healthcare.gov is a type of ______________ CRM system.
A)analytical
B)operational, customer-facing
C)operational, customer-touching
D)analytical and operational

Question

Quizplus · Accepted Answer

Healthcare.gov is an operational, customer-touching CRM system as it is used by customers to enroll in health insurance plans and manage their accounts. While analytical CRM systems primarily focus on data analysis and customer insights, operational CRM systems are customer-facing and used for managing customer interactions such as sales and service. Healthcare.gov is not an analytical CRM system as it does not primarily focus on data analysis.

Healthcare.gov Is a Type of ______________ CRM System