The main purpose of Cardlytics is to ______________.
A)collect personally identifying information
B)securely share customer information between banks and merchants
C)target potential new customers for retailers
D)track and understand consumer buying behavior

Question

Quizplus · Accepted Answer

Cardlytics' main purpose is to track and understand consumer buying behavior by analyzing customers' purchasing data from their bank accounts. This information is then used to provide targeted marketing and advertising offers to customers in partnership with participating merchants. Cardlytics does not collect personally identifying information and does not share customer information with merchants or third parties without explicit opt-in consent from the customer. Its focus is on leveraging insights from transaction data to benefit both banks and merchants while maintaining privacy and security for the customer.

The Main Purpose of Cardlytics Is to ______________