CRM is just about using software to improve the customer experience.

Question

Quizplus · Accepted Answer

CRM or Customer Relationship Management is not just limited to software usage to enhance the customer experience. It involves strategies, processes, and technologies that aim to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, retaining customers, and driving sales growth. Software is just one aspect of the overall CRM strategy.

CRM Is Just About Using Software to Improve the Customer