Retailers that use location-based services like iBeacon favor a(n)___________ option to avoid alienating customers.
A)L-commerce
B)M-commerce
C)Opt-in informed consent
D)Opt-out informed consent

Question

Quizplus · Accepted Answer

Opt-in informed consent is the best option for retailers using location-based services like iBeacon. This allows customers to choose whether or not to receive location-based messages and promotions, rather than forcing them to opt-out if they don't want to participate. This approach is less likely to alienate customers and respects their privacy and preferences.

Retailers That Use Location-Based Services Like IBeacon Favor A(n)___________ Option