____________ are/is able to track and target the same consumer across multiple devices using software algorithms.
A)Cookies
B)Google
C)Tapad
D)Web bugs

Question

Quizplus · Accepted Answer

Tapad is a cross-device marketing technology that uses software algorithms to track and target the same consumer across multiple devices, including mobile, desktop, and tablet devices. Cookies and web bugs are also used for tracking consumer behavior, but they are not able to track and target consumers across multiple devices in the same way as Tapad. Google is a search engine and advertising platform that does use cookies for targeting, but it also does not have the same capabilities as Tapad in terms of cross-device tracking.

____________ Are/is Able to Track and Target the Same Consumer