A company wants to use data from past promotional mailings to identify people who would likely respond favourably to future mailings. This company would most likely use:
A)Structured query language
B)Multidimensional data analysis
C)Neural networks
D)Expert systems
E)Data mining

Question

Quizplus · Accepted Answer

Data mining involves using statistical and machine learning techniques to analyze large datasets to identify patterns and relationships. In this case, the company wants to identify people who are likely to respond favorably to future mailings based on past data. Data mining would be the most appropriate technique to use for this purpose.

A Company Wants to Use Data from Past Promotional Mailings