Which of the following is false regarding Disney's YMS?
A)YMS followed fixed pricing strategy.
B)YMS used consumer behavior data for pricing.
C)YMS anticipated consumer behavior for pricing.
D)YMS used factors that influence consumer behavior for pricing.
E)None of the above

Question

Quizplus · Accepted Answer

According to the case study, YMS did not follow a fixed pricing strategy. They used dynamic pricing, which changed based on anticipated consumer behavior and factors that influence consumer behavior.

Which of the Following Is False Regarding Disney's YMS