Social computing has allowed customers
A) To be advocates and influencers.
B) To continue to have to be passive with their interactions with companies
C) To be forced to interact more often with customer service.
D) To be restricted to only posting positive feedback about products..

Question

Quizplus · Accepted Answer

Social computing has empowered customers to become advocates and influencers by allowing them to share their experiences and opinions about products and services on social media platforms. They can share positive reviews, provide constructive feedback, and even criticize brands if they feel dissatisfied with their products or services. Customers can now actively participate in conversations with companies and engage in co-creation of products, leading to a more engaging customer experience. The other options, B, C, and D, are incorrect as they do not accurately represent the impact of social computing on customer behavior.

Social Computing Has Allowed Customers